As a marketer, you can use social media platforms to increase brand awareness, engage target audiences, and gather valuable competitor insights. Top 16 Social Media Platforms by MAUs This table lists the top 16 social media platforms in the world by monthly active users (MAUs), according toStat...
So, what are the best social media platforms for your business? The best platforms depend on your target audience and business goals. Each platform serves a different purpose, and you need to find the right fit for your product, service, and brand. For example, for a broad reach, Facebook...
A social media campaign plan is the steps you will take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of work, a description of the campaign, a list of the goals you hope to reach and metrics you’...
Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. It comes with many interactive elements like polls, question boxes, stickers and links. You can save yo...
Sixty-four percent of digital ad spendis contributed to mobile experiences. Mobile devices have become the primary way of accessing social media platforms, so you should be prepared for this. Offering a seamless mobile experience is a must-have—not a nice-to-ha...
For example, 90.6% of Chinese people using the internet do so via mobile devices. This makes Chinese social media incredibly immediate and dynamic, with mobile users looking to platforms like WeChat and Weibo for the latest recommendations, testimonials, and tips. ...
Even though Twitter’s user base is smaller than other social media platforms,it ranks number one in brandinteraction. People spend 26% longer viewing ads on Twitter than any other social media platform. There has also been a 35% year-over-year increase in global ad engagement on the platfor...
Look for ways to utilize newer social media platforms, especially if your main target audience is 18- to 35-year-olds. This goes for B2B companies, too – just because you’re offering a corporate product or service doesn’t mean you have to stick to the likes of LinkedIn to bring expos...
Social media provides a platform for people to express their grievances, ensuring their voices are heard and taken seriously. For example, dissatisfied customers who struggle to reach companies through traditional means can use platforms like Twitter to demand accountability. ...
platforms that are still operational today, such as Facebook, came later. So, while social media has been in existence for more than 25 years, it’s only been awidespread thingand subject of academic discourse for the past couple of decades. That means the body of scholarship regarding socia...