A social media campaign plan is the steps you will take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of work, a description of the campaign, a list of the goals you hope to reach and metrics you’...
Did you know that the average user spends 28% of their Internet time on social media? Social media platforms are an excellent opportunity for you to advertise to people interested in your business. By looking at social media ad examples, you will see the different types of ads you can ...
Look for ways to utilize newer social media platforms, especially if your main target audience is 18- to 35-year-olds. This goes for B2B companies, too – just because you’re offering a corporate product or service doesn’t mean you have to stick to the likes of LinkedIn to bring expos...
Not all social platforms are created equal when it comes to marketing. Read on to understand the five types of social media all marketers should know.
Social media is everywhere, but not all platforms work for every business. Find out which of these top social media platforms will work best for your audience.
How can you engage your audience on social media? Check out our social media engagement examples to inspire your next campaign!
Hopefully, some of these creative social media campaign examples got the wheels turning for one of your own. Many of these campaigns feature a hashtag across multiple platforms. When these campaigns get big, it can be tough to track all the entries down. Using asocial listening toollike Sprou...
1. Monitor with social media listening With a tool like EmbedFeed you can dosocial media monitoringof all your campaigns that are running across various social media platforms. This will give you insights into what’s happening with the campaign regarding the content being posted, the users being...
more meaningful questions about how it can best serve its members by using social media. Analysing cross-sections of thecollected datacan reveal opportunities for expanding into new social media platforms, or abandoning platforms that aren’t producing results – for example, surveys that suggest a ...
platforms that are still operational today, such as Facebook, came later. So, while social media has been in existence for more than 25 years, it’s only been awidespread thingand subject of academic discourse for the past couple of decades. That means the body of scholarship regarding socia...