As a marketer, you can use social media platforms to increase brand awareness, engage target audiences, and gather valuable competitor insights. Top 16 Social Media Platforms by MAUs This table lists the top 16
Let’s briefly look at the different kinds of ephemeral content available on social media platforms: Instagram stories Instagram Stories are photos or videos that have a lifespan of 24 hours. It comes with many interactive elements like polls, question boxes, stickers and links. You can save yo...
What is a social media campaign plan? A social media campaign plan is the steps you will take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of work, a description of the campaign, a list of the goa...
Sixty-four percent of digital ad spendis contributed to mobile experiences. Mobile devices have become the primary way of accessing social media platforms, so you should be prepared for this. Offering a seamless mobile experience is a must-have—not a nice-to-ha...
9 types of social media reports Social media reporting tools Quick tips to improve your social media reports What is a social media report? A social media report is a detailed document that tracks key social media metrics, trends and audience behaviors across target social platforms. It depicts...
platforms that are still operational today, such as Facebook, came later. So, while social media has been in existence for more than 25 years, it’s only been awidespread thingand subject of academic discourse for the past couple of decades. That means the body of scholarship regarding socia...
Social media provides a platform for people to express their grievances, ensuring their voices are heard and taken seriously. For example, dissatisfied customers who struggle to reach companies through traditional means can use platforms like Twitter to demand accountability. ...
For example, 90.6% of Chinese people using the internet do so via mobile devices. This makes Chinese social media incredibly immediate and dynamic, with mobile users looking to platforms like WeChat and Weibo for the latest recommendations, testimonials, and tips. ...
As scientists, we are proud of our role in developing the current digital age that enables billions of people to communicate rapidly with others via social media. However, when things go wrong, we are also responsible for taking an ethical stand and tryi
Even though Twitter’s user base is smaller than other social media platforms,it ranks number one in brandinteraction. People spend 26% longer viewing ads on Twitter than any other social media platform. There has also been a 35% year-over-year increase in global ad engagement on the platfor...