Some companies might want to increase website traffic via their social media platforms, while others may want toincrease brand awareness.No matter what your goals are for yoursocial media marketing campaign, they all circle back to engagement.Post engagementshould be a high-priority goal for any ...
Social media is taking over our lives, for example TikTok.These social media platforms have transformed from a way forpeople to stay connected to an industry where even kids can makemoney from their posts. While this may seem like anotherpromising innovation, it's really full of hidden false ...
What is a social media campaign plan? A social media campaign plan is the steps you will take to execute a successful campaign across social media platforms. It includes the timeline for the campaign, the people involved, the scope of work, a description of the campaign, a list of the goa...
What are the types of social media marketing? There are countless types of social media marketing strategies, and creative marketers can continue finding new ways to use diverse platforms to promote their brands. But some of the most common types of social media marketing are paid ads, promotiona...
Mobile devices have become the primary way of accessing social media platforms, so you should be prepared for this. Offering a seamless mobile experience is a must-have—not a nice-to-have. Here are a few pointers to create a mobile-friendly experience: Make ...
Hopefully, some of these creative social media campaign examples got the wheels turning for one of your own. Many of these campaigns feature a hashtag across multiple platforms. When these campaigns get big, it can be tough to track all the entries down. Using a social listening tool like ...
Research which social media platforms they’re using and how they’re using them (for example, do they predominantly share Stories on Instagram?). Explore their top posts and make a note of what those posts include (this can inspire your own content). ...
What Is Social Media Marketing? Social Media Marketing Social media marketing involves using social media platforms to build an audience, promote your brand, engage with customers, and grow your business. Recommended Reading: Social Media Management: How To Create A Plan + Best Tools How To Gain...
Social media are communications on the Internet (such as on websites for social networking and microblogging) through which users share information, ideas, personal messages, and other content (such as videos). Social networking and social media are over
Look for ways to utilize newer social media platforms, especially if your main target audience is 18- to 35-year-olds. This goes for B2B companies, too – just because you’re offering a corporate product or service doesn’t mean you have to stick to the likes of LinkedIn to bring expos...