Set specific goals for your social media program—and potentially each platform—that ladder up to your business goals. For example, if your goal is to boost sales by 10% in the next quarter, you might set a social media goal of increasing traffic to your ecommerce store by 25% over the...
Design ad layouts based on the platform’s specifications and terms of use. Use simple and creative calls to action (CTA), so users know what to do. Test the creatives and copy before making them live. “The best way to optimize your social media advertis...
Top brands use a multiple strategies to connect and engage with their audience acrosssocial media types. We’ve selected some of the best examples of social media engagement to help inspire your next campaign. See some of our favorite social media engagement posts examples below! Burt’s Bees i...
Social media is a great platform to learn about people's problems and interests. This allows you to drive thought leadership by providing solutions. You can start by creating how-to guides, webinars and why-is-it-not-working advice to help people. This establishes you as an industry expert...
The plugin does all the hard work for you, so you can display your social media feed in WordPress in just a few minutes! 5. Branded Hashtag Feed You can’t talk about social media integration into your website without mentioning Instagram feeds. As a highly visual platform, Instagram is ...
Social media is taking over our lives, for example TikTok.These social media platforms have transformed from a way forpeople to stay connected to an industry where even kids can makemoney from their posts. While this may seem like anotherpromising innovation, it's really full of hidden false ...
Run audits on each channel.Every social media platform is different—what works on Facebook might not work on Instagram and vice versa, so run an audit on each channel you use. When you’ve run your audit, assess the effectiveness of each top-performing piece of content in reaching your ...
What are the business applications of social media? In business, social media is used to market products, promote brands, connect to customers and foster new business. As a communication platform, social media promotes customer feedback and makes it easy for customers to share their experiences wi...
What can you share with your followers on social media? Get inspired by these 10 examples of social media posts by different companies.
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