Iconosquareis the best social media analytics tool that we’ve come across. Not only does it give you access to advanced social media analytics, but it also lets you manage multiple profiles from within one dashboard. It also works as a social media manager, allowing you to schedule posts t...
Theaverageuserspends about 119 minutes per day on Chinese social media sites. For comparison, that’s a bit less than the average in the U.S. (which is about 136 minutes per day). About 37% say that keeping in touch with loved ones is their primary reason for using social media. Ther...
Iconosquareis an all-in-one platform that offers social media monitoring, as well as listening, scheduling, and replying tools. It’s primarily for Instagram and Facebook, so it’s a good choice if you’re focusing exclusively on those platforms. My favorite thing about Iconosquare is its Men...
SocialPilotis a social media management tool designed to help individuals and businesses manage their social media accounts more efficiently. It is a highly regarded social media management platform, particularly well-received for its user-friendly interface compared to other agency-focused scheduling tools...
I also like that it includes built-in design tools, so you can optimize the media you use in your posts for each platform you schedule them on. For example, if you need to change the dimensions of an image before you crosspost it, you can quickly crop and trim it. ...
These tools offer other features as well, like content curation, but that’s outside the scope of this post so we’ll focus on core social media management functionality. The best social media management software – comparison TL;DR:
Basic StatisticGender distribution of social media audiences worldwide 2025, by platform Basic StatisticGlobal year-on-year social media audience growth 2025 Premium StatisticMost valuable media & entertainment brands worldwide 2024 Premium StatisticNet worth of the richest social media entrepreneurs 2025 ...
A guide to using social media accessibility in your posts to make them accessible and inclusive, and why it matters.
Social media monitoring is micro. It’s focused on the details, like individual brand mentions or comments. In comparison, social media listening is macro. It’s about looking at the bigger picture and noticing how people talk about your brand, products, industry and competitors....
Facebook is the most popular social media platform overall. But TikTok remains the app of choice for Gen Z and Gen Alpha. Semrush reports that the TikTok website gets more than 2.7 billion visits every month. 68% of these visits come from mobile devices. The under-25 crowd on Facebook ...