More quality control checkpoints:Social media management workflows enable better quality control, especially when they’re backed by AI-driven technology. These measures do more than just mitigate errors and typos—they play a crucial role in risk prevention, brand safety andsocial media governance. ...
As the name implies, this metric measures how many times a brand is mentioned on social media. You’ll want to track mentions in two major ways: your own mentions and your competitors’ mentions. Tracking mentions helps you get an idea of the brand awareness surrounding your company. And by...
You’ll likely need a powerful CRM like HubSpot to track your lead generation success. Net Promotor Score (NPS) Your NPS measures how likely your audience is to recommend your brand to others, which is a key indicator of customer loyalty and satisfaction. You’ll find your NPS by analyzing...
Likes and shares are great, but at the end of the day, social media needs to drive real results. Conversion rate measures how many social media visitors take a desired action, whether it’s signing up for a webinar, downloading a resource, or making a purchase. This metric is crit...
3. Private & secure social media governance With data privacy regulations tightening (GDPR 2.0, AI Act and FTC crackdowns), brands can’t afford social media mismanagement. Expect stricter compliance measures, role-based access and audit trails to track every action (who posted what, when and ...
Social media success depends on grabbing and keeping people's attention.Ephemeral contentlike Stories and Reels helps you do exactly that. These posts disappear after a short time, which creates a natural sense of urgency and gets people to engage quickly. Let's look at how to use this short...
Conversion rate measures the success of your social media efforts in driving desired actions. For example, look at the total number of times someone completed a purchase versus how many people visited or interacted with the post. Follower growth rate monitors the expansion of your community. It ...
When you focus on the platforms that align with your target audience, you’re more likely to see success on social media. For example, let’s say your target audience is women under 24 who are into fashion and beauty. Based on what you’ve learned through research and observation, TikTok...
As more and more brands vie for attention on social media, engagement continues to be a crucial measure of success. Employ the tips above to define your social media engagement strategy and stay ahead. With the right approach and tools, you’ll be able to elevate your engagement to new heig...
Dive into the world of social media marketing with expert articles on leveraging platforms like Instagram, Twitter, and TikTok to build a thriving online presence. Learn strategies for engaging with audiences, creating compelling content, and maximizing