Social media marketing is an integral part of modern digital marketing strategies. It involves leveraging social media platforms to connect, engage, and interact with an audience to achieve specific business objectives. These platforms serve as powerful tools for building brand awareness, driving website...
One of the most important Facebook marketing trends is short-form vertical video, which will certainly continue to grow throughout 2023 and beyond. On Facebook, marketers should test publishing in the Reels format as well as short vertical videos as regular feed posts. In some cases, the latt...
In this report, we’ll take a closer look at the most important social media trends to keep an eye on. 1. Delegating Social Media Tasks to AI More than 80% of marketersreport that AI tools have saved time and created a more efficient workflow. In many cases, the number of marketers u...
Previously on this list of social media trends, we've highlighted the importance of vertical and short-form video content. Which was one of the biggest shifts when it came to the kind of posts that generate engagement. However we are now seeing an arguably even bigger shift: backwards.😮 ...
to creative burnoutTrend 6: Social search is a top priorityTrend 7: Niche communities go IRLTrend 8: Quality in product, commerce and customer care trumps allTrend 9: Emerging networks offer opportunities to experimentTrend 10: Social data remains keyLearn more about social media trends in 2025...
To keep up with this industry fuelled by change and creativity, businesses and marketers must adapt to succeed. Whether you’re a social media marketer, freelancer, or business owner, you must understand the trends shaping how we engage, connect, and market on social platforms. ...
Social media is here to stay for 2023 and the years to come. It is as good a time as ever for small businesses like yours to embrace the social media marketing trends forecasted. Today is the day to start your experiments and find your unique techniques for collaboration, social advocacy,...
Social Media Marketing Trends in 2023: What to Prioritize Rounding out 2022, social networks are in an interesting position. However, success for B2B marketers will be found diversifying social content across a few different platforms. Here’s what we’d focus on in the coming year: ...
existing social media marketing infrastructure. Then, conduct additional research into the social media marketing platforms to see how your specific product types and preferred strategies perform on each. You can also use this research phase to update yourself on social media trends relevant to your ...
And one quick note before we go: given that social media trends are constantly evolving, you’ll want to make sure you’re up-to-date on the latest social media marketing trends so that you stay one step ahead of the competition!