This data helps you tailor your marketing strategies to boost engagement and ROI. Stats can also help you benchmark your own performance within your industry and even uncover new opportunities. Use the social media marketing statistics below to guide your presence in 2024 and beyond. Social media...
General Social Media Marketing Statistics In a comprehensive research project,Hubspotfound that 77% of professional marketers felt that theirsocial media efforts were “somewhat effective” to “very effective”. Social media marketers revealedthat“advertising products and services” as their number one ...
Social media marketing statistics inform yoursocial media strategybetter. Here's how they help: Make well-informed decisions:They help you choose the right platform for your particular goals, personalize your content for better engagement and optimize your campaigns’ impact. ...
It’s no wonder video is becoming a staple in most brands’ marketing strategies. If you’re still not making the most of this medium, you’re missing out big time. In this article, we’ll share top social media video statistics from reputable sources to update you with the latest video...
Influencer marketingspending on Instagram is worth $4.14 billion. 43% of marketers plan to invest more into marketing their respective solutions through Instagram. Instagram is one of the most popular social media platforms, with a very high engagement rate compared to other apps. ...
X Statistics Twitter was notorious for being one of the more difficult social media platforms to get engagement; now with X, it’s even worse. X’s marketing reach is either shrinking or growing depending on the source as controversy and changes continue to leave questions for long-time platfo...
20+ Critical Social Media Marketing Statistics for Your Business (2025) 9 Source: Statista Facebook has a broad user base across all age ranges: 86% of users aged between 18-29 77% aged between 30-49 years old More than half of the users identify as female ...
As you scroll through our 44 statistics, look for trends or ideas that your social media team can use to build the perfect strategy for 2023 and beyond. Check out this infographic that summarizes the 44 social media marketing statistics you just read: ...
Twitter Advertising & Marketing Statistics 75% of Twitter’s total revenuecame from advertising in 2023. Ad spend on X (Twitter) is projected to account for just1.6% of all US social media ad spendingin 2024. Exposure to X ads on the platform results in anaverage incremental lift of 153%...
Social media marketing statistics also show that the average Internet user has 7.6 different social media accounts. 3. 71% of consumers who have had a positive experience with abrand on social mediaare likely to… …recommend the brand to their friends and family. ...