This is where asocial media content calendarcomes in. It gives your social media marketing plan an outline of what content is being pushed on which platforms, and when: Manysocial media management platformsare structured in this way as well (more on that in Step 10), but I do know some ...
Focus on sharing people-led stories with your social media content. For example, you could spotlight your manufacturers or what the people who work for your business do when they’re not working. 12. Bombas’s Bee Better View this post on Instagram A post shared by bombas (@bombas) What...
A one-page social media plan summary. A simple, one-page social media plan example which small business owners or senior managers can use to brainstorm alone, in an exercise with their team or in a workshop. A RACE planning equivalent is also included at the end of this document. Who i...
Download free templates in Excel, PowerPoint, PDF, and Google Sheets to use for social media strategy, calendar planning, and auditing.
Create a strategy for each platform that keeps your big-picture objectives in mind. Different platforms have different uses. For example, consumers use Pinterest to find products, but they use Facebook to connect with friends and family. Your social media strategy for each platform should consider...
Your social media marketing plan should be tailored to your specific business goals, but there is a template of some essential elements that all social media plans should include. Define Your Social Media Marketing Goals Before you start creating content or posting on social media, you need to...
To outline how social media marketing will help your brand, write SMART goals, or goals that are Specific, Measurable, Achievable, Realistic, and Time-Bound. Some example SMART goals you might have for your social media strategy could be: Within six months, achieve a 20% growth in social ...
Social media campaigns have a lot of moving parts. Learn how to stay organized and collaborate with your team using a social media plan template.
4. Plan Your Strategies Once you have successfully set your goals and success indicators, it’s time to plan your path to achieve them. Start by brainstorming strategies that will help you reach those business objectives. For social media marketing, that might involve: ...
Recommended Reading: Social Media Marketing Software 1. Red Bull’s Viral Live Event Campaign Red Bull puts a lot of upfront work into their social media marketing. Their Red Bull Stratos campaign that sponsored athlete Felix Baumgartner’s space jump is an excellent example of this. The brand...