Impact of Social Media Influencers on Amplifying Positive Public Health MessagesGerard Thomas Flaherty MD, MSc, PhDRyan Michael Mangan BScJournal of Medical Internet Research
Sarah: I believe that social media influencers bring mostly positive influences to society. They have the power to reach millions of followers and make a significant impact. Many influencers promote important causes such as environmental conservation, mental health awareness, and body positivity. By ...
This study examines how the influencers’ content impacts followers’ trust in the branded posts of the influencer. H2: Message credibility has a significant positive impact on trust in branded posts. Besides source and message credibility, this study also considers media credibility as an essential...
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasio
In your opinion, do social media influencers generally have a positive or negative effect on their followers? Why do you think so? Kelly: I think the influencers' effect is generally positive. People can learn about the latest trends and topics in a very quick and efficient way by ...
While their influence can be positive in many ways, it is important to be mindful of the potential drawbacks and challenges that come with influencer culture. As the influence of social media influencers continues to grow, it will be important to consider how their impact can be harnessed for...
The commercial impact of social media is undeniable. It has transformed marketing and advertising, offering businesses targeted and interactive ways to reach consumers. Influencer marketing, in particular, has emerged as a powerful tool, leveraging the trust and engagement that influencers have with the...
Research shows that social media influencers (SMIs) routinely share their experiences with both physical and mental health conditions, describing their symptoms, treatment, and personal advice [52, 53]. While this prac- tice can provide valuable insights, it can be also be seen as potentially ...
Unpredictable service demand spikes.There’s always a risk that an online review will go viral, especially when social-media influencers get involved. The related dramatic spikes in company awareness (positive or negative) can be hard to predict. ...
influencer See all related content News• Voters say news on TV, social media most helpful information sources in 2025 polls – survey•May 31, 2025, 3:59 PM ET (Rappler) social media, a form ofmass mediacommunications on theInternet(such as onwebsitesforsocial networkingand microblogging...