As Greg Rokisky, Social Media Strategist at Sprout Social puts it, “When partnering with influencers and creators, the Sprout team examines potential partners’ overall content and presence to ensure they align with our core values. That doesn’t mean uniformity in thought or that we shy away...
In a typical year, running social media for a brand account is complex. But during a year like 2024, with over 31 million conversations around the presidential election, the complexity and risk are magnified. Presidential elections traditionally make social media a hard place to navigate, even ...
Social media influencers are often understood as non-political actors who, due to the impact they exert on their followers' purchase decisions and brand attitudes, play an important role in marketing and branding. In recent years, various influencers have addressed political issues during important ...
Therefore, this study also considers the mediating role of product affection in the proposed framework. Given the gaps described above, this study seeks to ascertain the influence of the credibility of influencer marketing communication factors (influencers, messages, and media) for developing trust ...
Share of U.S. users who find use of generative AI with artist content appealing Share of U.S. users who find use of generative AI with influencer content appealing U.S. users who think that generative AI should not be used in social media ads AI and elections Democrats who say de...
Enke N, Borchers NS (2019) Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication. Int J Strategic Commun 13(4):261–277 ArticleGoogle Scholar Feng Y (2016) Are you connected? Evaluating information cascades in online discussion...
How is social media more harmful than it is helpful, and is it more bad than good? How does humor affect mental health in social media? What is the weaponization of social media? Why is social media bad? Do you agree with the statement that “social media influencers (SMIs) are having...
This section contains four subsections, theory, context, characteristics and methodology adapted in the selected articles. Second subsection, context had been further divided into three subsections on different contexts, workplace, marketplace and social environment. 3.1. Theory Social media had been us...
This paper examines social media platforms as spaces fostering their user’s self-transformation. This paper argues that the ethics of (illegitimate) technological influence can be expanded and enriched with a concept of situated agency and an enactive e
Major social media platforms fail to protect LGBTQ users, advocacy group GLAAD says Updated [hour]:[minute] [AMPM] [timezone], [monthFull] [day], [year]May 14 Donald Trump taps wellness influencer close to Robert F. Kennedy Jr. for surgeon general ...