In recent years, social media influencers (SMIs) have become part of the strategic communication of firms because the traditional form of mass media communication is losing its effectiveness. Thus, it is imperative to study the effects of communication through SMIs on marketing outcomes, such as ...
In recent years, social media influencers have become a powerful force in the marketing industry. These individuals have large followings on platforms such as Instagram, YouTube, and TikTok, and they have the ability to influence the purchasing decisions of their audiences. The impact of social ...
Categories Influencers Social Media Strategy Influencer marketing trends across industries Categories Social Media Analytics The journey of a data point: Turning numbers into social media intelligence The Latest View all The Latest Categories All Career Growth Social Media Engagement The greatest hit...
Throughout my time working in influencer marketing, getting incumbent brands to understand the power of influencers has always been a tougher sell. But the “sell” is far from surprising: all businesses need to meet consumers where they are, and increasingly, that’s on social. To opt out ...
Finding Social Media Influencers There are millions of influencers to choose from, so selecting a partner can seem a daunting task. However, there are a few steps you can take to narrow your options and find the best social media personalities for your brand and marketing goals. ...
If influencer marketing isn’t a part of your strategy yet, it’s time to consider it. Get started with these five tips on reaching out to your first ones.
The commercial impact of social media is undeniable. It has transformed marketing and advertising, offering businesses targeted and interactive ways to reach consumers. Influencer marketing, in particular, has emerged as a powerful tool, leveraging the trust and engagement that influencers have with the...
5 Types of Social Media Influencers That Will Empower Your Brand Not every social media influencer has the same impact. Some can boost brand awareness while others focus on engagement. So, while there are several ways in which you can categorize them, let’s look at a ‘beginner-friendly’...
From a business perspective, social media has transformed marketing and customer engagement. Companies can now reach a global audience with targeted ads and sponsored content, leveraging influencers to promote their products. This has created new opportunities for businesses to connect with consumers, bu...
With 78% of consumers—up to 88% for Gen Z’ers—agreeing a brand’s social media presence has a larger impact on whether or not they trust the brand, positive social media interactions are key to building your audience. “As the most accessible touchpoint for consumers, social media has ...