The increase in the use of social media in recent years has enabled users to obtain vast amounts of information from different sources. Unprecedented technological developments are currently enabling social medi
One of the biggest influencers today is social media. Now, some may say that social media is not considered culture. However, most of people living in the world today have some form of social media. In It’s Complicated a book by Danah Boyd discusses the use of social media and the e...
Michelle Kitson
Social media influencers (SMIs) have emerged as a significant alternative source of health-related information for adolescents. As the lowest common denominator, SMIs can be defined as individuals who amass large followings on social media and exert significant influence over their audience through enga...
curate an idealized version of themselves, a phenomenon referred to as the "performative self" (Goffman, 1959). However, this can lead to the "compare and despair" effect, where individuals experience self-esteem issues due to constant comparison with peers and influencers (Fardouly et al., ...
Social media has dramatically shaped the marketing and consumption of energy drinks among teenagers. Traditional advertising methods, such as newspapers, radio, and T.V., have been largely replaced by promotions driven by influencers and celebrities on platforms like TikTok, Instagram, Twitter, and ...
Mokka & Mousse is making waves in the beauty industry, with social media influencers like Hailey Bieber embracing its warmth for skin tone-enhancing makeup and nail trends. The rich brown tone is also influencing advertising campaigns, where its natural and organic appeal connects with users seeki...
Since it is used by influencers, celebrities, and models to portray a 'perfect' life, it leads to low self-esteem for many users (including those posting 'perfect' pictures)" ("The Negative Impact social Media Has On Your Mental Health"). Teens see those who they aspire to be like or...
and enables sexualized peers to garner social feedback – elements that are less prevalent in traditional mass media. Given these social media affordances (e.g., Fox & McEwan,2017), individuals can compare themselves to influencers or peers with slender physiques, often leading to dissatisfaction...
“Social media is doing harm to our kids and I’m calling time on it,” Prime Minister Anthony Albanese said. The legislation will be introduced in Parliament during its final two weeks in session this year, which begin on Nov. 18. The age limit would take ef...