Micro-influencers, who are slightly more popular than nano-influencers, have been shown to generate up to 60% more social media engagement than their macro counterparts. This trend is pushing more brands to shift their focus towards smaller influencers, not just because of their authenticity but...
Influencers Social Media Trends How to negotiate influencer rates so that everybody wins Published on July 9, 2024 • Reading time 8 minutes Categories Social Media Trends Social Media Day: What it means to social marketers and how to celebrate Published on June 27, 2024 • Reading...
That’s why social media experts are looking forgrowth in the micro and macro tiers of influencersin the coming months. That means influencers with less than 99,999 followers. In 2022,33% of marketerssaid micro-influencers were the most successful for their brand and 38% said macro-influence...
Trends in the world ofsocial mediaare changing at the speed of light. Therefore, brands and influencers, setting themselves the goal of creating an effective marketing plan, should be one step ahead and predict trends for the current year in advance, gradually including them in the strategy for...
Influencer collaboration:Influencers, similar to thought leaders, can be considered trusted experts in their given field, which can help persuade their audiences to buy the products they endorse. Marketers can expand their reach by partnering with social media influencers. They can sponsor posts or ...
What Social Media Trends Will We See in 2024? Based on the updates we saw happen in 2023, here's what we predict the social media landscape will look like in 2024. 1. AI Tools and Features It may seem like the buzzword of the day, but there's no denying that AI capabilities are ...
Social Media Trend #3: Micro- and nano-influencers take center stage as storytellers Influencer marketingisn’t just a trend anymore — it’s a full-blown marketing strategy that brands rely on. But while big-name influencers once dominated, the spotlight has shifted toward smaller creators.Mic...
Individual influencers and creators will drive brand recognition and be the first to provide reviews and promote new products. And brands are already aware of the power of the content they create around their products. Havingsocial media aggregation toolssuch asEmbedSocial, brands can aggregate the...
on TikTok a lip-sync video or cringe-y attempt at a new dance trend. Social media is also a major way to get news (accuracy varies wildly) learn about new trends, stay in touch with friends, and read/view apologies by influencers and celebrities who did something stupid on said platform...
The LinkedInfluencer Culture Will Flourish LinkedIn + Influencer = LinkedInfluencer Doesn’t seem like these two words go together, right? Well, in 2025, they do. Unlike other social media platforms where any Tom, Dick or Harry can be present, LinkedIn is a space dedicated to professionals and...