(2019), “How sustainability influencers drive green lifestyle adoption on social media: the process of green lifestyle adoption explained through the lenses of the minority influence model and social learning theory”, Management of Sustainable Development, Vol. 11 No. 1, pp. 33-42. Clune, ...
Influencer Marketing Build credibility and trust by reaching out to your brand advocates. With the help of social media influencers expand your loyal customer base and reach of marketing activities. Competitive Research Capture competitive intelligence on other players on the market: their customers, ...
In every influencer contract, the influencer must ensure the endorsement agreement includes language similar to what we have provided below.[Brand] agrees to indemnify, defend and hold Lender, Influencer, and each of their respective representatives, predecessors, successors, assigns, and agents (“...
Thus, social media influencers might be considered as change agents who are able to effectively communicate change processes to their followers. This chapter discusses the role of social media influencers and influencer marketing in corporate communications. First, recent influencer marketing research ...
Head of Digital and Media “The Smart Inbox is my favorite thing ever. I always have that tab open on my computer and I'm always refreshing it. And I feel like if I didn't have this, there's no way I would be able to respond to our customers as quickly as I do. Previously, ...
Like celebrities, most brand influencers are represented by agents or managers. This can either be a good thing or a bad thing. As it is, social media influencer agents can either be a bane or boon to your cause, depending on their level of involvement and restrictions. They are helpful ...
The latest licensed products, partnerships and brand collaboration news from influencers, streamers, social platforms and new media-based brands.
Leverage the power of online personalities to uplift your brand. Navigate the world of influencer marketing with the help of seasoned experts.
An influencer is someone who has the power to affect the purchasing decisions of others because of his or her authority, knowledge, position, or relationship with his or her audience. Influencers are usually active on social media platforms like Facebook, YouTube, X, TikTok, and Instagram. ...
With features like sentiment analysis, competitive and industry insights and influencer recognition, Agorapulse provides a comprehensive suite of social media tools to help brands stay informed and reactive to the social media landscape. While Agorapulse offers excellent capabilities for social listening and...