Consumer Behaviourit is to studying about how individual or organisation and the consumers are used to search, select use and dispose of products service experiences or ideas to satisfy needs and to study of the impacts on consumer and society (Solomon, 2012).B Phani Vardhan
This study explores the impact of social media marketing activities on consumer behavior, emotional attitudes, and purchasing decisions, aiming to optimize brand marketing strategies. As social media becomes increasingly important in consumer decision-making, how to improve marketing effectiveness through sen...
In conclusion, social media has greatly changed how consumers purchase items, and this trend will continue to influence consumer behavior in the future. With the help of social media, companies are able to gain insights into customer needs, build relationships with their customers, and provide bett...
Consumer Behaviour Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives Himanshu Juneja April 3, 2025 Subscribe Enter your email address to register to our newsletter subscription Subscribe Your Cart is Empty!
Hence, social media and EWOM are effective tools to entice demand for conspicuous products. In sum, this paper extends social network analysis to investigate evolving consumer behavior, and also suggests innovative marketing tools that enable firms to capitalize on advanced communication technologies and...
The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most ...
Social media CONNECTS us with other people through interactions, engagement, andSocial Signals—likes, shares, and comments—that indicate popularity and influence. But that’s not the only reason people use it. Instead, other factors, such as marketing,brand awareness, and networking, also drive ...
However, the influence of specific drivers on social media-led communal engagement and acculturation is an understudied area with strong potential to advance the current scholarship. More specifically, research has not investigated the effects of social media use on ethnic-minority consumers’ acculturatio...
and other types of media. Media-sharing platforms are the domain ofsocial-media influencers: popular users who use their social platforms to influence their audience’s lifestyles, consumer behavior, and more. Through partnerships with these influencers, businesses can target specific audiences and pr...
The power of social media marketing comes from the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data. Social media marketing has transformed the way businesses can influence consumer behavior—from promoting content that drives engagement to ...