The article reports on the goal of Patricia Gottesman as the new chief executive officer (CEO) of technology start-up Crimson Hexagon, which is centered on the use of a technology developed at Harvard University to analyze media posts annually for the clients including CNN, AT&T, and Thomson ...
Social Media Miningis a process employed by businesses to analyze & extract patterns from social media data. It works on a reward model, and it rewards its users based on their activity, which includes their posts, comments, and likes and the value that they add to the community. The featu...
Social media have become an essential tool in everyone’s life. People are used to sharing their ideas, information, and plans on different social media forums. They express their feelings, suggestions, attitudes, likeness, and dislikes in online social communities. As a result, bulk of data is...
Online networking tools are quickly invading the work and personal lives of people in all industries, including mining. The challenge for mining companies is how to use and apply these tools and networks to improve their businesses. There are six major networking sites or tools such as Facebook...
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Social media has been largely realised as an effective mechanism that contributes to the firms’ marketing aims and strategy; especially in the aspects related to customers’ involvement, customer relationship management and communication (Filo et al., 2015; Saxena and Khanna, 2013). For instance, ...
Social media mining and social network analysis is a hot research area, and the 14 chapters of this book provide a good interdisciplinary overview of the field. The book is of excellent quality and overall is well written. It can be recommended as a good introduction for a broad audience to...
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Social media mining is the process of demonstrating, investigating and extracting actionable patterns from social media data. Social Media mining introduces basic concept and principles algorithms suitable for investingating massive social media data. It discusses theories and methodologies from different ...
On social media, the length of a post often affects the impact of your content. Following the character count rules of each platform means that your messages display fully on… CPM CPM (cost per mille) is a paid advertising option where companies pay a price for every 1,000 impressions an...