P心智定位(Positioning):提炼出品牌核心价值点,并通过品牌定位语占领消费者心智。欧赛斯常说,定位常...
Use a gifted product or a paid influencer campaign when using social media for events. In gifted product campaigns, influencers receive free tickets or exclusive access to your event in exchange for coverage or a review. This approach is cost-effective and can generate authentic engagement, as i...
During the ideation stage of your social media campaign, it’s imperative to consult with teams from other business functions to ensure you have a complete understanding of your customers, your products and your competitive landscape. The insights you glean from other teams can inform and bolster ...
Be inspired by the best social media campaigns! Louis Vuitton | GOAT vs GOAT Timed to coincide with a rather large footy championship at the end of last year, French brand Louis Vuitton launched an advertising campaign starring Lionel Messi and Cristiano Ronaldo. Annie Leibovitz's photo shows th...
For starters, the campaign jumped on the publicity of Netflix’s announcement. It took a negative and turned it into a positive, which made the brand look good and generated new signups at the same time. How can you implement it on social media? Piggyback on an announcement from a bi...
Stuck on how to create a campaign that your audience will dig? Check out our list of social media campaign examples for some much-needed inspiration! 4. Decide on the timing and duration of your campaign Keeping your campaign on a schedule is critical. For starters: Set an intended start ...
For one campaign, Airbnb invited photographers to use the service as guests and take photos during their stays. Co-founder and CEO Brian Chesky introduced the new social media advertising strategy with a video onhis X account: While Airbnb paid artists to take the trips, what the audience sa...
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A social media campaign differs from a television or print campaign due to the fact that you receive constant feedback from your audience which requires you to adapt and tweak your strategy accordingly. With TV and Print, you can't go back and change what you have created based on audience...
This content can serve as an excellent medium for helping you provide a genuine experience of your brand and earn more qualified prospects as a result. 4. KitchenAid –– #PretendCookingShow Next on our list of social media campaign examples comes from KitchenAid. KitchenAid partnered with ...