Facebook and YouTube are the two most popular social media platforms in 2024. Here’s a complete breakdown of the top social media platforms.
— Social Media Today (@socialmedia2day) April 1, 2024 Snapchat is adding a range of new features including advanced AI lenses, templates for shared Memories, and longer video lengths. The lenses convert images based on certain themes and Memories can now be remixed with music allowing you ...
YouTubeis a video-sharing platform whereusers watch a billion hours of videos daily.Besides being the second largest social media app, YouTube is often called the second largest search engine after Google, its parent company. So, if you usevideoto promote your business, then you definitely nee...
The Explore page updates daily and operates almost like an old-school blog with how you can scroll to see the previous days' themes as well. The explore feed features boards curated by celebrities, creators, and brands sharing images their followers would be interested in. And, of course, th...
When we asked the Arb members for social media tips that other social pros can use, their answers reflected the sophisticated, strategic ways social teams are thinking. Before we get into their direct tips, here are three core themes we uncovered across the responses. 1. Social pros are looki...
Three main overarching themes were found; the uses of social media, public and private, and individual reactions and actions. Findings suggest that the main uses of social media were communication, posting about their hassles, stressors and uplifts, and browsing the web for materials such as ...
Social media editorial theme calendar Plan specific posts around important events, launches, and holidays. On each monthly calendar, align themes with key dates, assign projects, schedule deadlines, and list SEO keywords to include in posts. ...
most of the time, it’s going to start on social media before snowballing into a bigger problem. With Meltwater social listening, you’ll get anearly warning when people start talking about your brand online, whatever the reason, and quickly understand the underlying themes that are driving th...
Social media engagement metrics are great to benchmark—for your performance, and against competitors. For example, in 2023, the average daily engagements per post across all industries was 12. Download our 2024 Content Benchmarks report for more data. Here are a few social media engagement metr...
How often should I monitor social media channels? You should monitor social media channels daily, especially if your brand is actively engaging with a large audience or running campaigns. Real-time monitoring is ideal, particularly during high-activity periods like product launches or crises. For ...