The top social media campaigns of 2023 don’t always start on social media — rather, it’s a destination. This is the case for Amazon’s hit show, “The Marvelous Mrs. Maisel” as the streaming platformpaid homageto its final season. The pop-up event in New York featured a flashy pi...
Barbiewas all over the media in 2023—the movie’s ad team was on fire. But one of the most popular campaigns was the AI-powered selfie-generator tool that lets social media users create aBarbieposter of themselves. Why was it successful? The shareable nature of the tool made it easy fo...
Social media advertising remains a cost-effective option — it’s easy to calculate the return on investment, especially when you have the right campaigns and measures in place. The result can be increased engagement across your social media channels and subsequently to your brand’s online propert...
Looking toward 2023, I feel that TikTok will continue to be a massive force in social media marketing. I have seen the algorithm continue to push authentic and creative content. As someone who has grown 95% of my business and following through organic social media content, I have noticed tha...
The social media advertising market is large and growing. Businesses are expected to spend an estimated$68 billionon social media ads in the US in 2023 and$207 billion Facebook statistics Facebook is themost popularsocial media platform in the US and globally. It's part of Meta, which also...
Learn how to create impactful and successful social media campaigns from start to finish with these tips and examples.
Learn how to create impactful and successful social media campaigns from start to finish with these tips and examples.
others swear by short-form content. Either way, both long and short-form content have a space in the digital marketing realm. There is a time when short-form content can serve the purpose better than long-form content. That’s especially in social media ads,PPC campaigns, and other posts...
Marketers are leveraging gaming to inspire ad campaigns, promote their products, and offer an enhanced user experience through AR and VR features on social media. For example, theNike Run Club appincludes elements of gamification that promote engagement while encouraging users to log their sessions ...
Snapchat social media campaigns Snapchat, rather than being “just another Instagram,” has a life of its own as the “there-then-gone” version of visual media — blink and you’ll miss it. Snapchat was formerly a platform used primarily by pre-teens and teens to share images, but has...