Swisspers Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online InfluencerHow do you get people talking about an unknown brand in a category ofundifferentiated products? That's the challenge U.S. Cotton presented to itscommunications team in 2012. A social med...
Our challenge was to raise excitement and participation in the event. Then, to facilitate social logistics on the day. Firstly, we created a campaign strategy. This included everything from award categories, an ambassador program, event hashtag strategy, content plan, and user engagement strategy ...
CASE STUDY: POWERADE Surf Open – Live event and Painted Surfboard Twitter Campaign CLIENT: Stutze Marketing, Mexico City, Mexico WHEN: July 2017 MISSION/SCOPE OF WORK: Generate excitement at live event in Acapulco during the Powerade Surf Open event. Encourage use of #Haypowe...
When creating your first case study, keep in mind that preparation is the key to success. You want to find a company that is more than happy to sing your praises and share details about their social media campaign. Once you’ve started developing case studies, find out the best ways to ...
we looked at different solutions. In the end, having spent a decade as a full-time university lecturer I decided to accept the school’s offer to run a Communications class this academic year with the brief to get students involved in the social media campaign. Essentially, they were...
Part of the worldwide ‘Tile & Inspire’ campaign, KLM Royal Dutch Airlines hopes to actively engage travelers through various social media platforms such as Facebook. It is a brand activation campaign for everyone. Aim The objective of the campaign was to create brand awareness and po...
Platform Familiarity:New users received valuable guidance through the educational email series, resulting in improved onboarding and retention. This case study underscores the strategic implementation of email marketing for Reddit, a renowned social media platform. By tailoring content, leveraging personalized...
insight:在印度酒驾盛行,无数campaign曾经告诉人们不要酒驾。但是并未打入人们心底。 idea:聚焦于一次事故,从失去儿子的父亲角度出发,展示失去亲人的痛苦,以此打入人们的内心 execution:最有创意的就是,没有上演悲情戏,而是在互动中反思。 影片结构为:CCTV监控原录像+父亲采访+父亲身着“IWILLDRIVEYOUHOME”“IDOITFO...
The right social media KPIs are vital to understand how effective your social media strategy is. Here are 20+ KPIs to track for enterprises.
The three case studies presented here each describe innovative social media campaigns that were launched outside of any formal organization.Instead, each campaign was initiated by individuals who were personally motivated and engaged in the issue. Thus, these campaigns originated from the margins, not...