The subject of this case study is the social media campaign of a luxury hotel.The hotel’s marketing department had both communication and commercial objectives: the campaign’s main goal was to boost the online reputation of the hotel and the two main objectives were to:...
Swisspers Sleep Naked Social Media Campaign: A Case Study Exploring the Role of Online InfluencerHow do you get people talking about an unknown brand in a category ofundifferentiated products? That's the challenge U.S. Cotton presented to itscommunications team in 2012. A social med...
Case study of a B2C social sampling program including targeted Facebook ads, Facebook design, Facebook dev, video, social media management and direct mail.
https://greatworksasia.com/india-icic-lombard-iwilldriveyouhome/ insight:在印度酒驾盛行,无数campaign曾经告诉人们不要酒驾。但是并未打入人们心底。 idea:聚焦于一次事故,从失去儿子的父亲角度出发,展示失去亲人的痛苦,以此打入人们的内心 execution:最有创意的就是,没有上演悲情戏,而是在互动中反思。 影片结构...
See how brands and organizations like Harvard University and GoPro embed Instagram feeds and other social media on websites and across digital platforms.
When creating your first case study, keep in mind that preparation is the key to success. You want to find a company that is more than happy to sing your praises and share details about their social media campaign. Once you’ve started developing case studies, find out the best ways to ...
Over the course of a 24-month campaign, they have become one of the leading brands in their industry as a result of their powerful social media campaign. Here are just a few numbers from our social media marketing team: Over the course of a 24-month period, the client surpassed 60,000...
We like to highlight examples of innovative ways our clients use PRUnderground to send their social media press releases. Here is a cool one from February.
SEE CASE STUDY GIOVANNI COSMETICS Discover how we helped this cosmetics brand increase followers and engagement for their social media accounts. SEE CASE STUDY JASPER PIM Read how our LinkedIn campaign allowed this product management software to reach a wider audience and engage potential leads. SE...
The other campaign (April to May) yielded more than 50,000 impressions and 7,500 acquired YT views with an impressive over the roof view-through rate of 16.59%, unheard of for a relatively new musician, and a recorded low cost of less than 5 cents per view. Additionally, we made an ...