The present chapter aims to explore the relationship between social media and identity by reviewing theoretical frameworks as well as empirical studies on the topic. Considering the complexity of the concept of identity, a multidisciplinary theoretical approach is provided, including Psychological Theories,...
The chapter focuses on theoretical implications and managerial implications. The concluding section offers some significant roles that social media and social identity may play in keeping up with the design and development of marketing communications programs. 展开 ...
Identity cues appear ubiquitously alongside content in social media today. Some also suggest universal identification, with names and other cues, as a useful deterrent to harmful behaviours online. Unfortunately, we know little about the effects of identity cues on opinions and online behaviours. Here...
Review of Current Trends in LGBTQ+Youth and Social Media: Implications for Mental Health, Identity Development, and Civic Engagement This review looks at current trends in the effect of social media use on mental health, identity development, and civic engagement for LGBTQ+youth during t... C ...
Social Media: Culture and Identity examines the global impact of social media in the formation of various identities and cultures. New media scholars- both national and international- have posited thought-provoking analyses of sociocultural issues about human communication that are impacted by the omni...
Social media offer great ways to socialize and connect with friends and others who share similar interests. 1 . And if you haven’t met the person in real life, it’s hard to know their true identity or their real intentions. Here are some steps you can take to protect yourself online...
HOW SOCIAL IDENTITY INFLUENCES THE COMMITMENT OF THE CROWD Equity crowdfunding is increasing in popularity as an alternative to traditional financing for start-ups and growth companies to raise money for their business. This study discusses how equity crowdfunding is different from traditional f... ...
The fourth perspective is the impact of social media on social identity. Social media has enabled individuals to connect with others who share similar interests, beliefs, and values. This has led to the formation of online communities and subcultures, where individuals can find a sense of belongin...
Articles, editorials newspapers and magazines reporting on the use of social media during the Egyptian Revolution, the Syrian Uprising and the London Riots can be understood by making a distinction between technological and non-technological determinism. This thesis describes that the technological determin...
Tajfel(1972)引入了“社会身份认同”( social identity)概念,意指个体关于自己归属某个社会群体的知识以及因其群体成员身份而拥有的情感和价值意义。通俗地说:“个体认识到他属于特定的社会群体,同时也认识到作为群体成员带给他的情感和价值意义(译者注)。”社会群体( social group)被定义为由两个以上的人构成:(1)...