Do social factors influence investment behavior and performance? Evidence from mutual fund holdings. Journal of Banking & Finance 60, 112-126.Borgers, Arian, and Jeroen Derwall, Kees Koedijk, and Jenke ter Horst, 2016, Do social factors influence investment behavior and performance? Evidence from...
Social media has a positive impact on a brand’s website and, if applicable, its physical store as well. Social media channels help brands engage different audiences in a relatable, informative, and entertaining way, and attract potential customers who might not have otherwise discovered your busi...
Internet forums and social media apps have given the collective masses the ability to communicate at a scale never-before seen. Today, over 4.1 billion people use social media globally. Social investing occurs when individuals seek investment recommendations from friends, family and similar o...
Average people think of social media as a leisure activity. They think social media exists so that they can connect with their friends and family and share what is important to them. That is exactly what it is from a consumer point of view. It is a free service that allows them to conn...
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Social media has become an integral part of our lives. From staying connected with our friends and family to sharing our thoughts and experiences, social media platforms have revolutionized the way we communicate and interact. But, social media management for a business differs from using social me...
Yes, layered targeting helps you target your audience with pinpoint accuracy. Whether it's age, location, interests, or online behavior, you can customize your ads to reach the right people at the right time. 3. Improve engagement Social media platforms are all about interaction. When you ...
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Since the early 2000s, CSR has attracted widespread attention from academia and society, and has become a hot topic in the media and among investment communities, regulators, and the public [3]. International organizations such as the Council on Economic Compact (CEPAA), United Nations Global ...
Combining performance and consumer preference data paints a vivid picture of the future of social media trends—one that’s so bright we need sunglasses. Data shows you what’s driving audience behavior and where your brand fits in the mix. That’s why for the 20th edition of The Sprout So...