Ranjeet SinghIJERT-International Journal of Engineering Research & Technology
This framework reflects that stimuli impact consumer behaviour by initially impacting their emotional states. Several studies have employed this theory in the consumer buying behaviour context. In online retail, studies have shown that external cues (e.g. music and ads) tend to impact a person’s...
This chapter examines the usage of social media in predicting consumer buying process. A mixed method approach has been applied, a cross sectional survey and in-depth interviews were conducted in three universities in Ghana. The responses were collected from individuals in the age group of 18 -30...
Palalic R, Ramadani V, Mariam Gilani S, Gërguri-Rashiti S, Dana LP (2021) Social media and consumer buying behavior decision: what entrepreneurs should know? Manag Decis 59(6):1249–1270 Article Google Scholar Parker JG, Asher SR (1993) Friendship and friendship quality in middle child...
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasio
Social media is a source of happiness for many, but for some, it’s a gold mine for income. We can see the massive growth of influencers and online celebrities over the years. Moreover, businesses of all scales have used online platforms to approach broader prospects. ...
consumer behaviour analysispsychologysocial learningbehavioural economicsFrom encouraging recycling to promoting 'safe sex', social marketing seeks to encourage changes in behaviour that benefit the individual, community, and society at large. To date, however, the discipline has generally been regarded as...
E., Khan, S.U. and Khan, 2021) Online shoppers behavior has been investigated and debated from various perspectives, such as from consumer (Lee and Cude, 2012), consumer gratification and future buying plans (Ha, 2012)and although several studies have explored e-commerce and social media. ...
social media and live streaming has further diversified the factors affecting consumer purchase intentions. For example, Chetioui et al. [30] and Chopra et al. [32] introduced influencer-related variables, proving their significant impact on consumer purchase intentions. Likewise, Huang et al. [...
The paper aims to explore the ways social media use is linked with paranoia, and how they influence buyers’ attitudes and intentions in online shopping, thus shaping overall consumer behaviour. The theoretical analysis suggests that paranoia, being influenced by social media use, plays a noticeable...