Ranjeet SinghIJERT-International Journal of Engineering Research & Technology
This framework reflects that stimuli impact consumer behaviour by initially impacting their emotional states. Several studies have employed this theory in the consumer buying behaviour context. In online retail, studies have shown that external cues (e.g. music and ads) tend to impact a person’s...
The Use of social media and its impacts on consumer behaviour: the context of holiday travel. Social media enjoy a phenomenal success in terms of adoption and usage levels. They cause paradigm shifts on how people connect and communicate with each other, on how they express and share ideas, ...
THE INFLUENCE OF DIGITAL MARKETING AND SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR Digital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportun... B Antczak - 《Journal of Modern Science》 被引量:...
The use of social media influencer collaboration is growing exponentially. This study explores the persuasive power of influencers on followers’ perceived brand credibility and purchase intention by applying the elaboration likelihood model of persuasio
consumer behaviour analysispsychologysocial learningbehavioural economicsFrom encouraging recycling to promoting 'safe sex', social marketing seeks to encourage changes in behaviour that benefit the individual, community, and society at large. To date, however, the discipline has generally been regarded as...
The study seeks to examine the effects of advertising on consumer buying behaviour considering demand for cosmetic products by residents in and around Naga... A Ampofo - 《Ssrn Electronic Journal》 被引量: 3发表: 2014年 A Study on Communication Media Selection: Comparing the Effectiveness of the...
Consumer Buying BehaviourField ExperimentInteractions in the e-commerce between companies and consumers are mainly through the retailer's Web site, interactions in social media such as Facebook are mainly based on virtual activities between consumers and consumers. The primary purpose of this paper is...
The influence of social media on millennials soft drink purchase behaviour in Nigeria is evaluated in the paper. The article focuses on the competition on ... Tolulope Ajibade,Donia Waseem - 《Open Journal of Business & Management》 被引量: 0发表: 2024年 The Role of Social Media Influencer ...
This type of marketing creates positive brand sentiment, gets people talking about your brand and provides more insights into consumers' buying behaviour and pain points. All of this better enables you to create a genuine experience for your audience. The rise of alternative platforms Facebook, Twi...