In this post, we’ll go through the top social media advertising trends that are expected to rise in popularity in 2024 – and that you should consider adding to your social advertising strategy. Key Highlights on Social Media Advertising Trends Brand authenticityremains essential, with consumers i...
Video can be key to any brand’s social media advertising strategy. After all, it’s engaging, entertaining and remains one of the biggest trends in the industry. TikTok or Reels? With so many new and established social media options, it can be hard to know where to position your advertis...
Advertising Trends to Watch Important Entertainment Trends Social media usage is at an all-time high. However, the space is seeing seismic shifts right now. AI is changing the way users interact with platforms. And many users are shifting to new platforms to find specific types of content. In...
For many advertisers, the effectiveness of social media advertising has tended to outweigh crises of user trust surrounding social platforms. Trust concerns haven’t always led advertisers to actively pull back on their social ad spending. And when they have, they’ve done so only temporarily. Pas...
Discover the top five social media advertising strategies for this year, which include using video, improving targeting, and more.
We predict that AI will be a much bigger this year for businesses operating on social media. Chat bots are getting more sophisticated and better at predicting customer needs and answering questions. Social advertising as well could see a lot of improvement and innovation from AI tools. ...
Trends in the world ofsocial mediaare changing at the speed of light. Therefore, brands and influencers, setting themselves the goal of creating an effective marketing plan, should be one step ahead and predict trends for the current year in advance, gradually including them in the strategy for...
There are a number of social media trends that will rule the year 2025 and have a massive impact on the users, as well as brands. If you haven’t adapted to these new trends year, it’s time you do so to leverage your brand on social media and stay ahead of the competition. ...
to creative burnoutTrend 6: Social search is a top priorityTrend 7: Niche communities go IRLTrend 8: Quality in product, commerce and customer care trumps allTrend 9: Emerging networks offer opportunities to experimentTrend 10: Social data remains keyLearn more about social media trends in 2025...
spent approximately $68.45 billion on social media advertising, averaging about 19% of total marketing budgets per company. By 2028, this percentage is expected to rise to over 26.4%. Must Read: A comprehensive guide on social media advertising As competition intensifies, brands are moving towards...