Social media advertisingis a digital marketing strategy whereby businesses pay to promote content on a social media platform. The social media advertising market is large and growing. Businesses are expected to spend an estimated$68 billionon social media ads in the US in 2023 and$207 billion Fac...
Looking for reasons to use social media advertising? Check out these social media advertising statistics to see why social ads matter!
Social media advertising is one of the MOST POPULAR WAYS. Users, Marketers, and advertisers spend billions of dollars reaching the Target audience. Even the estimates show anEXPONENTIAL increasein social media advertising. Here is the LATEST social media data about the monthly advertising audience. S...
Despitegrowing distrustin social media advertising,50% of Instagram usersreport being more interested in a brand when they see an advert for it on the platform. Instagram boasts some truly staggering engagement statistics.The platform’smedian engagement rate is 1.22%which is 27 times more than a...
If you thought the pandemic of 2020 would mean businesses spent less on social advertising as budgets tighten, think again. Social media ad spend actually grew enormously in 2020 as businesses shifted their marketing budgets to digital channels. For example, the third-quarter of 2020 saw ad spend...
Social media advertising statistics As organic reach decreases on nearly every platform, paid social media advertising becomes a must-use strategy for reaching your target audience. Learn more about social advertising stats to inform your strategy. Total spend on social media advertising is projected to...
Facebookis the most used social media platform with2.9 billionusers, butWhatsAppis the people’s‘favorite’platform. Facebookalso earns the highest annual revenues, earning$117 billionlast year Brands and marketers spent$153 billionon social media advertising last year. ...
Advertising is an efficient way to reach your audience on any social media platform. Navigating it, on the other hand, can be tricky. Here are 6 statistics to help you create your social media advertising strategy. 6 Social Media Advertising Statistics 23% of Marketers Are Exploring Social Medi...
Social media has a 100% higher lead-to-close rate than outbound marketing. Content marketing costs 62% less than traditional marketingand generates about 3 times as many leads. Emerging Trends in Social Media Advertising The influencer marketing industry is set to grow to approximately $13.8 billio...
Finally, if you’re not investing in paid advertising (especially on LinkedIn), you’re already behind. These facts and stats are all in the service of building the case for supporting a robust social media program. Building a social media program for your brand? Get the lowdown on how ...