7 best social media advertising examples that grew small businesses Here are seven small businesses that were able to increase their returns on ad spend (ROAS) while generating significant results for their bottom line: 1. Underoutfit Underoutfit, an apparel brand,...
Social media has become a highly competitive space for marketers, which is exactly why paid advertising is so important in 2025. With advanced targeting, engaging ad formats, and measurable results, paid strategies help amplify your reach, connect with the right audience, and drive meaningful outcom...
3. YouTube advertising costs The primary cost structures for YouTube advertising are CPC and cost per view (CPV). The average CPC on YouTube can vary widely, ranging from $0.10-0.30 or more. For instance, if you're running a video ad promoting a cooking class and your CPC is set at...
But it takes a lot more than just posting content to social media to be successful. Brands need a winning engagement strategy to stand out, including unique creative, relevant targeting, and effective advertising. That's where we can help. We've gathered examples of great posts from brands th...
Social Media Advertising Hashtags Social Media Content Social Media Engagement Build and grow stronger relationships on social Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for...
TikTok has launched“Smart+”, which allows marketers to fully automate their ad creation and targeting. It could be a very handy time-saving tool during the busy holiday season. From TikTok: ““Smart+ automates the performance advertising process across targeting, bidding, and creative to deliv...
3 examples of successful social media collaborations To get an even better idea of the types of collaborations you can run, let’s check out a few real-life examples. Creator-to-creator This involves two or more content creators teaming up to co-create new content. They may collaborate to ...
Don't blame the customer. Ever. Wilson's body comments were another masterclass in what not to do. Keep your messaging consistent. The gap between official statements and Wilson's comments created confusion. 12. Snapchat's domestic violence ad disaster ...
Social proof apps are excellent for advertising your products. The popups can help make the product more enticing. Moreover, companies can promote other products they want to sell on the page through the application. Lead Nurturing Social proof popups are also an ideal tool for lead nurturing....
The brand doubled-down with an OOH advertising campaign that is both a promotion for their “You” fragrance and a message to voters in swing states. The women-led brand has become firmer in their stance on women’s health issues in the past several years. But, it’s worth noting that...