The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. Q1 (green) comprises the quarter of the journals with the highest values, Q2 (yellow) the second highest values, Q3 (orange) the third highest values and Q4 (red) the lowest ...
The aim of this systematic review is to provide insight into socialmarketing interventions and their evaluations published in peer-reviewed journals so as to identify the key elements of social marketing employed by these interventions.as well as understand the use of digital channels for engagement....
Journals & Books Help Search My accountSign inJournal of International Management Volume 28, Issue 4, December 2022, 100950The Impact of Social Media and Digital Platforms Experience on SME International Orientation: The Moderating Role of COVID-19 Pandemic☆ ...
Journals & Books Help Search My account Sign in In subject area:Social Sciences A social network refers to an online service or site where individuals create and maintain interpersonal relationships. It involves platforms like social media and messaging apps, which have a large number of users worl...
Welcome to my personal website. I am currently a Professor in digital marketing and Director of the Social Media Research Lab at the School of Management and Marketing, Curtin University, Australia. I am passionate about research. My research examines the digital transformation of the tourism ...
we can think of social media as the major platforms and their features, such as Facebook, Instagram, and Twitter. We can also in practical terms of social media as another type of digital marketing channel that marketers can use to communicate with consumers through advertising. But we can al...
In the realm of marketing, white-label services can include SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, and social media management. A digital marketing agency may partner with a white-label SEO provider to offer comprehensive search engine optimization services under their ...
(such as crowdsourcing or marketing intelligence) more industries are getting on board the immediacy of the social business opportunity is growing across industries, another indicator of its move from faddish hype to business value. between last year’s study and this year’s, respondents from all...
As the Internet and the World Wide Web proliferate, a new form of communication and interaction has been made possible. People live increasingly hybrid lives where the physical and the digital, the real and the virtual interact. Massively multiplayer online role -playing games (MMORPGs), i.e. ...
On the Origin and Meaning of Bibliometric Indicators: Journals in the the Social Sciences, 1886-1985. In this study, it is demonstrated that, as disciplines mature, research articles in core journals become increasingly similar in their bibliometric feature... S.J. Pierce - 《Journal of the As...