The shoe brand that inspired Phil Knight to create rival Nike set off to become the world's most beloved shoe for elite runners. As of 1977, the company changed to ASICS, now appealing to both casual street fashioners as well as athletes. Whereas the ASICS label is focused on modern ...
onto the medial side. A yellow LeBron signature is present at the rear heel, with LeBron branding on the tongue. The midsole that sits below the aforementioned upper sports a golden Swoosh and features coloration of the previously referenced hue-changing branding. It starts as a bright yellow…...
Since inking a 6-year deal back in 2021the partnership between Nike /the LeBron James brand and Florida A&M has been very fruitful and has produced some of the most visually appealing team-exclusive footwear in the world of collegiate athletics. Having already done tremendous work using the Le...
Another Bowermanism (there are many) is, “If you have a body, you are an athlete.” Therefore, all of Nike’s performance products are developed in close collaboration with athletes of all levels. For the Alphafly 3, the brand worked with more than 300 elite and everyday runners across ...
This was hype that can create websites. With the most popular silhouette of the time, fresh colors, and an underground clothing brand, it was pretty obvious these would be a hit. Of course, I had to have them, no matter the cost. ...
Towards the end of last year, StockX surprised us with the news that we would be receiving a return of the Eminem x Jordan 4 “Encore”. While the release was initially announced… by themackroberts 13 Shares January 29, 2018 Collabs, Jordan Brand 5 days ago OFF-WHITE x Jordan 1 ...
Bigger than a match made in heaven---this was a partnership of superpowers---one that had already earned Nike tens of millions of dollars in sales, plus the kind of boost that comes from having Kanye hyping your brand in music videos and on stages around the world. Stages like this ...
(the Air Yeezy 2), and even offer up their car in exchange (Air Foamposite One "Galaxy"). This sort of manic following would never have been possible had the Oregon brand not so ingeniously observed, experimented with, and ultimately manipulated the bizarre dynamics that take place in the ...
Late last year, Drake caused a lot of hype when it was made official that he was a member of Team Jordan. A month or so later, and we got a look at the exclusive "OVO" Air Jordan Xs and XIIs, but there's been no word on an original Jordan Brand sneaker for the Toronto rapper...