"I don't have an iPhone and my regular text messaging is kind of slow, plus Messenger has a bunch of features like stickers, emojis, and Facebook games where you can challenge your friends in-message," said Helena, 18. Privacy concerns start early Most of the survey takers were highly ...
Snappables are new Snapchat games that use facial expressions, motion, and touch to control the game. The games can be sent as Snaps to challenge friends, or to invite friends to a virtual dance party. The augmented reality games are located inside the app's camera. Hillary K. Grigonis...
Since their launch, Snapstreaks have become quite popular among users. They've added an element of gamification to the app; groups of friends compete to see who can rack up the longest streak. You don't win anything (other than an on-screen emoji), but it's a fun challenge nonetheless....
Although it's a challenge for some brands to adapt to a marketing style that focuses on fun instead of sending purely professional messages, users are drawn to authentic content that matches Snapchat's quirky vibe. Snapchat also enables social commerce. Users can purchase the products they see...
Peak is a brain training app based in the UK. It lets the users challenge their brains with mental workouts along with fun games. Peak wanted to reach the core millennial audience and drive app installs using Snapchat. Peak leveraged the Ad Manager platform of Snapchat to run their campaign...
of a snapstreak is really just to see how long you can keep it going; it's one of a few features built into the app that turns it into a kind of game. There's not exactly anything to "win," though, so perhaps "challenge" is a slightly better term for a snap...
too. Snapchat is different than other platforms.You’ll be reaching a new audience in a new way with a new type of content. This can definitely be a challenge, but it’s also a big advantage. It’s got a similar aesthetic to Instagram Stories, which was entirely modeled off of Snapch...
The big challenge in getting a messaging service off the ground in the United States is that, unlike the rest of the world, text messaging has long been free. The reason this matters is that while it is very difficult to get even one person to change their habit or workflow, it is exp...
The app added a lip syncing "Lens Challenge" feature backin December,which allowed users to create lip sync videos with augmented reality effects. But that feature is locked inside of lenses, so it's not as easily accessible as music features in other apps like Instagram. Adding the ability...
While many are questioning how stricter regulation would harm platforms' profitability as some streamers may be scared away, Li said he sees it as a positive push instead of a challenge. "As everyone has access to live streaming, there's bound to be some trouble...