Berlo’s SMCR Model of Communication presents the communication process in its simplest form. The model consists of four component that are each influenced by different factors. To ensure the message is conveyed as effectively as possible, the sender and the receiver must share some common ground....
Berlo’s SMCR model was created by American communication theorist David Berlo in 1960, who expanded the Shannon-Weaver model of communication into clear and distinct parts. Berlo’s SMCR model is a one-way or linear communication framework based on the