To do things like ride their motorbikes, or hang out at the pool, all of these examples that you gave. Then spreading that message to your existing customers. Is there a process, or some kind of schedule behind this? How do you guys manage all of this? I’m assuming you have a ton...
Felix:I like this idea of basically curating a lifestyle around your product, because you are identifying these micro-influencers, these people that are going to be using your product, just to live their life. To do things like ride their motorbikes, or hang out at the pool, all of thes...
To do things like ride their motorbikes, or hang out at the pool, all of these examples that you gave. Then spreading that message to your existing customers. Is there a process, or some kind of schedule behind this? How do you guys manage all of this? I’m assuming you have a ton...