For the most part, successful business leaders realize marketing should be done by professionals. They themselves should not be the marketers. Thus, evaluate your team and identify who is qualified to lead and execute yourmarketing team effortsto reach your goals. Most small businesses do not have...
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Small-business marketing is the combination of strategy, analytics, and all types of marketing efforts that drive results for a small business.This can include everything from digital advertising and online marketing to the marketing plan itself. There are a number of marketing tools that small bu...
Small Business Marketing Basics: Tools and Technology Getting Ready to Market Your Small Business An Overview of Marketing Channels and Activities Handling Your Marketing: Do it In-House, Hire a Consultant, or Use a Firm? 5 Common Questions About Small Business MarketingGrow...
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Case studies, also known as customer stories, are a written or video content marketing tool that shares how your business helped customers meet a goal or overcome a challenge. They typically include three main parts: Challenge:What the customer wanted to achieve, including problems they encountered...
Here are seven low-cost but highly effective marketing tips to help any small business find customers and generate sales quickly. 1. Don’t advertise like a big business Big businesses advertise to create name recognition and future sales. A small business can’t afford to do that. Instead, ...
Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, time-consuming, and a waste of time. But when planned and executed correctly, marketing can also lead to more sales and revenue. Whether you plan and ...
Introduction to Small Business Marketing 101 Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical. That’s because small businesses don’t have the same resources to execute as larger scale firms. In fact, you...
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