Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical. That’s because small businesses don’t have the same resources to execute as larger scale firms. In fact, you may be the founder and CEO who has also...
You could focus too much on the program: Your small business could become overly reliant on the loyalty program to drive sales, neglecting other potential marketing and sales strategies. There’s also a risk of focusing too much on short-term gains from the loyalty program, rather than long-...
Many small businesses make the mistake of seeing this as a lost cause and doing little in the way of marketing. There are, however, many marketing strategies that cost little to no money and that are proven to be successful. Here are just a few that really work: 1. Use social media. ...
“If you have an integrated CRM and marketing automation system, that enables you to provide a memorable and beneficial customer experience to your target audience,” Van Boxmeer said. “You have a greater chance of retaining their business Build a strong referral network Brett Prentiss, Co-found...
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So, let’s take a closer look at 5 strategies you may use to market your WordPress website and help your small business to defend its right to prosperity. Take Care About Your SEO Search Engine Optimizationis a thing that makes your site truly popular. This kind of optimization helps users...
But getting the word out can be challenging when running a small business. You’ll likely have less visibility and fewer resources (like budget or time). However, several strategies can help you scale your small business marketing efforts. Whether you’re struggling with a limited budget, a sm...
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Automation can save small business owners substantial time. Automating simple tasks frees up time to develop more ambitious business marketing strategies. Where should you start? It depends on the marketing channels you use and the time you spend. Here are some ways Semrush helps you automate: Sc...
11. Create a referral program Granted, the goal of marketing is to drive more revenue. But that revenue doesn’t always come from new customers. Many ecommerce owners forget about one small business marketing strategy with a low barrier to entry and high success rate: word-of-mouth marketing...