Media kits are very commonly associated with artists, performers, and other media personalities. However, if you're doing PR for your small business, it is a good idea to include a media kit with pitches so that it's easy for outlets to provide accurate coverage of your brand.2 Your...
3 Key Steps for Crisis Communication No business is immune to experiencing a crisis, but how a company responds determines if it can weather the storm or not. Business News Tips for Pitching the Media Read on to learn how to better capture the media's attention Business News 7 Ema...
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Public relations (PR) is a key ingredient in a business’s marketing and communications mix. While paid advertising has its benefits, it doesn’t build trust or establish a level of legitimacy for your business and brand the way PR initiatives can. So, it’s important to understand what PR...
10 Affordable PR and Marketing Tactics for Small BusinessesGourab Nanda
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You work ridiculously hard on your business. Days. Nights. During dinner. At your kid’s soccer game. And you’re proud of the company you built. You know that once people discover—or rediscover—you, they’ll love you. But today, even for the most innovative companies, it’s an incr...
For this reason, start PR efforts small. Stick to local media and focus on building community engagement. Treat each customer like an individual, and don’t take on more business than you can handle initially. Allow the brand to grow in small, manageable increments. ...
Therefore, it is assumed that they talk business and ensure that the decisions are potential enough to yield optimal results. † Along with frequency of communication, content of the communication or interaction need to be assessed to have a better understanding of the nature of interaction ...