Social media plays an important role as a marketing tool to promote Small and Medium Enterprises (SMEs') businesses. Among the social media platforms, Facebook is the preferred advertisement tool for SMEs. It is because Facebook provides more features for SMEs to communicate with their customers ...
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Additionally, home-based businesses are an understudied small business sector. They function at an even smaller scale than the average small business, and many times exhibit inadequate chemical management and P2 infrastructures. Therefore, there is a gap in government-led P2 programs that target ...