Download the Free Social Media Content Calendar Template 11. Collaborate with influencers to create brand awareness. Influencer marketing is currently one of the top marketing trends. Collaborating with influencers in your niche is a surefire way to get your business in front of your audience's ey...
“Building a solid foundation with a content marketing plan will allow you to create a launchpad for experimentation and optimization that will lead to further success and competitive positioning,” he adds. For step-by-step guidance on how to build a content calendar, download our free Content...
Small-business marketing is defined as using all the marketing channels and disciplines available in order to get exposure for your services or products. No matter how big or small your business, the core principles ofmarketingare the same. Of course, a small business tends to have fewer resour...
Use the “Add to Calendar” button below to sync directly to your marketing or social media calendar. September 29, 2024 Digital Detox Day Encourage your followers to take a break from all things digital today. Get video September 30, 2024 ...
The Complete Guide to Choosing a Content Calendar 6. Create a Variety of Content Types In a competitive landscape, it’s important to stand out however you can. One way your small business can achieve this is through your content marketing strategy. ...
How to Monitor Your Marketing Performance as a Small Business First, go back to your marketing plan. Think about the goals you set and the metrics you established to gauge success. These could be metrics like organic traffic, leads generated per month, or a target conversion rate. ...
As asmall business owner, you have a lot on your plate. One of your biggest tasks is finding new customers, also known as marketing. Some aspects of marketing — including educating customers, explaining the value of what you offer, or asking for referrals — may come easily for you. Howe...
be a marketing calendar filled with important dates for you to cash in on throughout the year – like Black Friday andthe Christmas holidays.Each of these events can introduce your business to a new customer base which you can then retarget in the future – key to growi...
Get our free marketing calendar. Improve awareness of everything you offer As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t. This was a problem McDonald Wildlife Photography ...
Introduction to Small Business Marketing 101 Whether your small business has existed for years, or just recently started up, finding the most effective marketing strategies is critical. That’s because small businesses don’t have the same resources to execute as larger scale firms. In fact, you...