Every company starts small – even Apple was launched from a garage – but what helps them succeed is ambition and a carefully planned business growth strategy. Around 20% of new businesses go bust in the first year, whilst a staggering 50% don’t make it past the ...
As your small business grows, utilising the above tips, along with cloud-based CRM tools and other business software, will help you to scale your customer acquisition strategy for sustained growth, profitability, and a competitive edge. If you are a small-business owner, you know that to stay...
We already use a bunch of customer service tools for our own business, including Help Scout for customer support and WPForms for contact forms. Then, when testing other options for small businesses, these were the factors that we kept in mind: We use these tools on our websites: We have ...
There is no magic, universal strategy that will revolutionize your business. I have literally no clue what will work for you, because I don’t know you. I don’t know your business. I don’t know your customers. But fortunately, you DO know your business! You DO know your customer base!
Email marketing strategy is essential for every business, whether it has a virtual presence or not. It holds great significance for small businesses specifically because it kickstarts the sales process, strengthens it, and increases customer awareness regarding the brand. For example, contractors can ...
Encouraging your customers to recommend your business to the people they know is a powerful strategy, because just like influencer marketing, it carries with a high trust factor. Referred customers tend to be loyal. Let’s look at some 2024 survey stats fromDemandSage,Truelist,Winsavvy, andTrue...
Consider your CRM strategy A robust CRM strategy is essential for any business nowadays—but particularly so for small businesses who are still looking to build out a loyal and returning customer base, generate positive reviews, and spread their name by word-of-mouth advocacy. Hence, there are ...
OK, so point one – you need to budget for a customer service team. Scroll up a bit to the paragraph where I persuaded you to plan it early – now you see why. You need to plan not only your strategy but your finances, too. ...
When you're developing your new business, you'll need to set up a campaign to attract new customers. So, what's the best marketing strategy to adopt? Initially, you need to set up methods to acquire new leads. Then, you need to convert them into potential customers. These strategies foc...
Simply put, a marketing strategy sets the foundation for growing your business steadily over time. It helps you make smart decisions, reach the right people, and get the best results from your marketing investments. Want to improve your social media game? Here’s a helpful resource:Facebook Ma...