And the positive message L’Oreal uses here is still relevant and fresh. The phrase appeals to women’s self-worth with an empowering affirmation—even if it encourages us to act on that empowerment by purchasing beauty products. It’s a timeless advertising slogan, which might just be the b...
1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More ...