48. Nicorette: “Make quitting suck less.” This product, which helps customers overcome nicotine addiction, uses empathy to relate to customers. Quitting smoking is hard, and this famous slogan admits it. But, it does so in a positive light, claiming that Nicorette will help to make quitting...
This study investigates the persuasive mechanism of slogans employed in responsible gambling campaigns. We analyse slogans from official posters in the U.S., Singapore, and Macau, focusing on two domains. First, the Theory of Planned Behaviour is applied
No amount of books, motivation classes, posters, ads or nagging will ever stop you from smoking. At the end of the day, it is the strength of your mental capabilities. If you intend to quit, quit now. Stop lying about quitting tomorrow, because there is no end to tomorrow. Do it rig...