The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day.The slogan has been widely taken as a response to IBM's slogan "Think".It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. 或者,你可以与考官...
Determination of the key benefit of the travel agency to their client; Advantage of imbedding the company name in the slogan; Suggested ways of testing a slogan; Importance of trademarking the slogan and sticking with the slogan throughout advertising campaigns....
MCCANN ERICKSON ADVERTISING AGENCY"You deserve a break today."MCDONALD"S"Two all-beef patties, special sauce, lettuce, cheese, pickles, onionson asesame seed bun."MCDONALD"S"One in a billion."MCDONALD"S"Billion 56、s and billions served."MCDONALD"S"Where was MosesWhenthe Lights Went Out...
Sloganza is a premier advertising agency that houses a highly skilled group of copywriters who specialize in creating powerful slogan ideas. Sloganza is your best choice. Convey your value proposition. Target market reached with one short, memorable phrase. ...
The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy, Dan Wieden credits the inspiration for his "Just Do It" Nike slogan to Gary Gilmore’s last words: "Let's do it." In ma...
MCCANN ERICKSON ADVERTISING AGENCY "You deserve a break today." MCDONALD"S "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun." MCDONALD"S "One in a billion." MCDONALD"S "Billions and billions served." ...
The campaign was created by the Los Angeles office of advertising agency TBWA/Chiat/Day. The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products. ...
It’s also versatile, working just as well in different advertising formats. But it goes to a deeper level than that: It inspires. The message is motivational and empowering, connecting with consumers regardless of their backgrounds. Nike’s been using the same slogan for over thirty years now...
"Sloganeering" has become institutionalized as a virtual art form; and an advertising agency may spend months testing and creating the right slogan for a product or a person. Slogans have a number of attributes that enhance their persuasive potential for social movements. They are unique and ...
You can hire a copywriter, hire a freelance writer or use an advertising agency to come up with your next slogan. You can also ask for feedback or have brainstorming sessions with your employees. Some employees, including sales staff members, might be too close to the product or service ...