Today’s social media landscape requires that businesses be present and active on multiple networks to connect with prospects. Customers are active on 2.8 social media networks on average and are members of 5.5 social media networks on average, according to Global Web Index. (Here’sglobal 2015 ...
Having a social media content strategy will ensure that your hard-work with social media marketing is supporting your overall business goals. Here are simple steps to create your social media content strategy for your small business.
The days where social media was seen as merely an add-on or “nice to have,” rather than a key part of a brand’s digital marketing efforts, have more or less vanished. Still, many companies struggle to move away from ad-hoc posting and toward an integrated social media strategy that ...
The best way to build an active and engaged audience on social media is to focus on the people who already know you best. By sharing content that’s relevant to them, and taking the time to interact and respond to any feedback you receive, you’ll be able to grow the size of your ...
Setting Some Goals and a Daily Strategy– every strategy in business should have some goals, and Social Media should for sure! So, are you ready to dive in and get more “online traction?!” YES,Deliver Simple Social Media to me RIGHT NOW for just $17...
On social media, you don’t want to be flying blind. When building your social media strategy, it’s important to learn as much as possible about your target audience's preferences and interests. Start with three or four key social media channels. You’ll use these to experiment with diffe...
But equally as important is periodically making sure that strategy is working and meeting the intended goals. That’s where social media audits come in. Through it, you’ll be able to identify what’s working, what’s not, and what needs improvement. ...
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1. Define your social media strategy Before you even open a calendar tool, a social media strategy should be your first port of call. If you’re a creator and not a social media manager, it will be tempting to skip this step. But trust me, a marketing strategy is not just for Market...
1. Analyze your existing strategy It’s important to understand the environment you’re working in when planning a social media optimization strategy. Start with the environment at your company. What are the goals you want to achieve with social media? Perhaps you want more followers or more pe...