How to Lay the Groundwork for Your Marketing Strategy Any successful marketing strategy is built off a framework called the marketing mix that includes four elements: product, price, place, and promotion. They’re commonly known as the four Ps of marketing. Let’s look at each more closely:...
How to Lay the Groundwork for Your Marketing Strategy Any successful marketing strategy is built off a framework called the marketing mix that includes four elements: product, price, place, and promotion. They’re commonly known as the four Ps of marketing. Let’s look at each more closely:...