The article presents the views of Ed Pilkington, marketing leader at the alcoholic beverage firm Diageo, on challenges in global marketing like cultural differences and human similarities. Topics discussed include making brands culturally relevant while delivering efficiency and shareholder returns; building...
Both societies have a wide range of distribution of power between the lower and higher ranking officials within an organization. The two countries are so close in the power distance ranking that I do not believe that the HR policies in each would be significantly different. ...
My latest discovery (1/2002) was the origin of the word, "Jew" or "Jewish”. I spent two years in Jerusalem with my brother while he was working there as a diplomat. This is how, from a young age, I became acquainted with the Israelis--their history, culture, and religion something...