In addition to havinga much higher view rate, “Our Instagram Reels see 300-800 like per post whereas an IGTV and an in-feed video gets between 100-200 likes,” says Cohen. Take the Reels out of the equation, and the engagement rate for both periods is about the same. What is Instag...
I usually break this into two parts – picking where on Instagram you want to post, and then deciding the frequency. Let’s go through it together. Step 1: Pick the Instagram surfaces where you want to post: Regular Stories 1-3 Grid: Reels, Lives, Feed Posts Step 2:...
You should aim to post on Instagramthree to five times per week. The type of posts you share depends on your audience and brand, but you should strive for at least three posts per week, whether you preferInstagram Reels, carousels, or static posts. When you post regularly, you unlock a ...
Instagramcarousels post Instagram Reels Instagram single-image posts To get the most out of theInstagram algorithm, experiment with various types of posts for different kinds of content and see which performs the best for you. And since Instagram Stories have a shorter shelf life (24 hours), it...
TikTok has the edge on short-form viral videos, purely because of the platform’s shareability. However, if you want super long videos, Instagram’s main video function allows hour-long files. But Reels are only currently rolling for one minute!
On that note, engagement rates for Instagram Reels are starting to drop. The SocialInsider study found a 25% decline in Reels engagement over 2023. That said, the average engagement rate for Instagram Reels still stands at 1.23% per post and it continues to be the most engaging Instagram pos...
Instagram (left) vs TikTok (right) (Image credit: Instagram and TikTok) TikTok’s trends often come from specific video effects. Reels only has the filters used on Instagram Stories, and does not have many effects compared to TikTok. For users who are trying to keep up with trends, specifi...
The new kid on the block is Instagram Reels. After launching in August 2020, this feature has taken the internet by storm. That’s one of the reasons as to why you need to incorporate Reels in your marketing strategy. Read much more about why you should also do it here. ...
When you get to the filters page, hold down on a filter you'd like to move and then drag it to your preferred location. 10.Use Instagram as a photo editor (without having to post anything). This is lowkey one of my favorite Insta hacks. The reason is that I don't always want to...
Instagram ads are a perfect way to get in front of your target audience more effectively. See why many brands use Instagram’s paid ads to drive results with these Instagram advertising stats: 675 million people is the potential reach of Instagram Reels ads 90% is how much more likely mixed...