According to a Q2 2024 Sprout Pulse Survey, 87% of all consumers agree they expect influencers to speak out about causes that align with their values and take a stand on social—with Gen Z and Millennials even more likely to agree. While this lessens the pressure on companies, influencer-...
Authenticity. A survey found that 82% of Gen Z consumers say they trust companies more if they use images of real customers in their marketing.2 Social impact. 72% of Gen Z shoppers surveyed are likelier to support a company that contributes to social causes.2 ...
Thought leadership makes a lot of sense in mostB2B content marketingscenarios, typically because the buying cycle is longer and may require multiple approvals. Building the relationship involves trust and respect. With the right thought leadership content, you can inspire these things. Being a Thoug...
[food] shoppers report that more transparent product information and labeling are important to them. They want complete ingredient listings in plain English and more complete nutritional information than current labeling provides…That transparency leads to greater trust from consumers as well as ...
Do you know that52% of consumersmake an additional purchase from a company after a positive customer service experience? Trust me, they all come looking for agood customer serviceexperience, which at times, many brands fail to offer. So, if you are a newbie and feel that you may not matc...
"With the COVID-19 pandemic, many companies have come up with innovative means … to secure the safety and health of their workers while keeping their business going," Hong says. "We have to trust the system." Should I Make Nonessential Purchases to Help Businesses?
Embracing ESG principles enhances a company’s image and appeal, particularly in Hong Kong, where consumers are becoming more conscious of ethical and sustainable brands. A strong ESG commitment can differentiate SMEs from competitors, boosting customer loyalty and trust. 3. Operatio...
Allow companies to take the lead on CSR and be prepared to put trust in an emerging new generation of senior managers that are able to see the role that businesses can play in meeting social needs and a way that creates value for societies and for the business....
Consumers are changing their tone about data privacy Another key focus for 2025 will be the growing emphasis on data privacy. This issue now goes beyond compliance and has become integral to building and maintaining customer trust. Subscribe to our newsletter,MidnightOil ...
"Consumers should not have to pay higher prices because companies violate the antitrust laws," Attorney General Merrick Garland said in March. "If left unchallenged, Apple will only continue to strengthen its smartphone monopoly." (Reporting by David Shepardson in WashingtonEditing by Matthew Lewis ...