doi:10.1108/EJM-04-2018-0226Mann, Manveer K.Montclair State Univ Feliciano Sch Business Dept Mkt Montclair NJ 07043 USALiu-Thompkins, YupingOld Dominion Univ Dept Customer Analyt & Strategy Collaboratory Norfolk VA USAEuropean journal of marketing...
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