Cross (2002) wrote that “Consumerism, the belief that goods give meaning to individuals and their roles in society, was victorious even though it had no formal philosophy, no parties, and no obvious leaders” (p. 1), and it was realized “in daily experiences, always changing, improving,...
However, by 1920, women bought 80 % of goods for their families (Scanlon1995), becoming a consumer rather than a producer. Nelly Don’s 1916 pink gingham housedress provides an example of this shift. Cross (2002) wrote that “Consumerism, the belief that goods give meaning to individuals a...