快时尚服装商业模式之战——Zara vs SHEIN 快时尚(Fast Fashion)源自20世纪的欧洲,以“快、准、狠”为主要特征,迅速捕捉时尚潮流并推出低价服装。说到快时尚的国际服装品牌,大家最先想到的一般是Zara。Zara曾一度引领了时尚服饰行业的潮流,而它的母公司Inditex集团则是世界最大的时装企业之一。 然而这个在服装界活...
《Fast-Fashion Giant Shein Explores Becoming Online Marketplace》,来源:华尔街日报; 《SHEIN在巴西试点淘宝模式》,来源:晚点LatePost; 《Inside Shein: exclusive interview with Chinese fast fashion giant》,来源:Drapers; 《Taking the shine off SHEIN: Hazardous chemicals in SHEIN products break EU ;regulation...
而SHEIN和拼多多Temu则属于升级版的超快时尚模式(The ultra-fast fashion business),和快时尚相比,特点为:多得多的服装款式或SKU;款式或SKU更频繁的推出(超快时尚模式每周大约5‑6,000件,而快时尚每周4‑500件);大幅降低价格(高端时尚品牌的一件棉混纺T恤售价超过300美元,GAP等快时尚零售商的售价约为30美元。
Shein's ultra-fast fashion business model offers a new strategic configuration of a business model that is very difficult to imitate and yet extends the competitive order in the industry at the same time. This article provides a framework for analysis of this model and ...
快时尚(Fast Fashion)诞生于20世纪的欧洲,把当季时装周的设计以最便宜的生产成本、并快速上新到商店,让消费者能迅速捕捉到最新的国际时尚趋势。随着快节奏的生活方式与消费主义的兴起,以Zara、H&M、Forever21、GAP、优衣库为代表的等第一代快时尚公司应运而生,这些品牌善于快速捕捉和模仿前沿流行趋势,以设计新潮、款...
2、McKinsey - Style that’s sustainable:A new fast-fashion formula 3、http://www.ctanet.cn/News/Show_100521356.html 4、https://www.emarketer.com/content/fashion-s-environmental-impact-leads-retailers-implement-textile-traceability- 5、https://mp.weixin.qq.com/s/82xM3T6t7yBUs6EgX5eR2g ...
作为合作的结晶,新的 SHEIN India Fast Fashion 应用程序在印度上架。 时尚OG回来了 SHEIN在印度版App的欢迎语上写道:OG(老炮)回来了! OG体现了SHEIN对自己时尚地位的自信,据相关媒体,SHEIN在禁令前曾拥有超过百万的日活跃用户和每天一万件的订单量。
Article Apr 11, 2025 UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China’s good graces and protect it from the worst of the trade war. The latest round of de minimis duties will increas...
SHEIN和ZARA都被称之为快时尚(Fast Fashion或Speed to Market)公司。 顾名思义, “快”指反应快,上新速度快, “时尚”代表当下流行的款式和元素。 两相结合后,以低价、款多、量少为特点,最大限度地迎合消费者当下最新的需求,扩大销售规模。 看两个直观数据: 从打样到生产,SHEIN最快7天,是SARA的一半; 每日...
https://subscriber.politicopro.com/article/2023/06/shein-china-forced-labor-claims-lobbying-fast-fashion-00100065 https://edition.cnn.com/2021/08/14/business/shein-china-fast-fashion-intl-hnk/index.html Anna Zhadan, “What is ...