Sheena Iyengar thought that the event was due to a fundamental differences in culture standard,which made her choices looks inappropriate,even ignorant from the perspective of Japanese although this choice is just a way American live or what mainstream business advocated. Americans tend to believe tha...
雪娜·易嘉选择的艺术SheenaIyengarontheartofchoosing.doc,关于这场演讲 雪娜·易嘉致力于研究人类如何做出选择—以及后续感受。在TED的讲台上,她举例畅谈不同的选择,从琐碎的(可口可乐与百事可乐)到重大的。她突破性的研究成果帮我们揭示了有关抉择的种种惊人观念。 A
SheenaIyengar(希娜亚格尔): Theartofchoosing Today,I'mgoingtotakeyouaroundtheworldin18minutes.Mybaseofoperationsisinthe U.S.,butlet'sstartattheotherendofthemap,inKyoto,Japan,whereIwaslivingwitha JapanesefamilywhileIwasdoingpartofmydissertationalresearch15yearsago.Ikneweven thenthatIwouldencountercultural...