SHARPER IMAGE CATALOG RETURNSThe article reports on Sharper Image Corp.'s new catalog that supports a direct marketing response model in the U.S.J. TMultichannel Merchant
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The article focuses on the factors leading to the bankruptcy of Sharper Image Corp, a warning to direct response television (DRTV) scheme in the U.S. It relates on Sharper Image's half an hour show in 1998, which sold products from their catalog including the Ionic Breeze. Sharper Image ...
The Sharper Image Corporation had humble beginnings as a catalog business that sold jogging watches. After its founder Richard Thalheimer made his first million in the company’s first two years, he decided to shake things up a bit and expand Sharper Image’s product offerings. Today, at sharp...
A sharper-image catalogPresents the different views of customers on fine-tuning Liquid Crystal Display (LCD) screens. Dangers of connecting LCD screens through certain technologies; Explanation for blinking correlated with screen changes; Cost matters.Livingston, Bri...
Sharper Image. (Sharper Image Store catalog) (In the Mail)Rosenfield, James R
Provision of electronic products; Improvement in product photos; Increase in online sales; Importance of clients on growth strategy; Development of the three-dimensional section; Impact of software additions on Web browsers. INSET: On...
Presents two critiques of gadget retailing Web site Sharperimage.com. Assessment by Epinions.com creative director Peter Holz and Argus Associates president Louis Rosenfeld; Suitability of catalog browsing at home; Thin inventory; Error message; Clear and compelling product descriptions; Branding and ...
The article focuses on the factors leading to the bankruptcy of Sharper Image Corp, a warning to direct response television (DRTV) scheme in the U.S. It relates on Sharper Image's half an hour show in 1998, which sold products from their catalog including the Ionic Breeze. Sharper Image ...
(1958), `Sharper Focus for the Corporate Image'. Harvard Business Review, 36(6):. 49-58.MARTINEAU, P. (1958): Sharper Focus for the Corporate Image, Harvard Business Review, November / December, Vol. 36, pp. 49-58.MARTINEAU, P. (1958): «Sharper focus for the corporate image»...