a我的家乡是一个有潜力的城市 My hometown is one has the potential city[translate] anorth lake avenue antioch! 北部湖大道antioch![translate] a那是阳光明媚的一天 That is the sunlight beautiful one day[translate] ashare-of-voice 份额声音[translate]...
Share of Voice (SOV)helps you determine your brand’s visibility against your competitors. It shows how much a particular digital marketing channel is dominated by it. It gives an overall view of a brand’s position in the market. SOV applies to various marketing channels, including traditional...
网络释义 1. 声音份额 市场研究中英文名术语对比-资料下载-搜狐博客 ... 声音比例 SOV声音份额Share of Voice施乐 Xerox ... cncnzy2008.blog.sohu.com|基于65个网页 2. 占有率 广告占有率(Share Of Voice)SOV SOV:SOM=150%-200% 原来妓女竟然与公务员有关系 美素丽儿问题奶粉戳了谁的痛处 【… ...
share of voice计算公式share of voice计算公式 SOV(Share of Voice)的计算公式为:SOV = (X/Y) × 100%。其中,X代表某品牌或公司在特定时间段内所获得的所有提及量,Y代表该时间段内所有相关行业的总提及量。 SOV比例越高,说明品牌或公司在市场上更容易被目标顾客看到,讨论度也就会更高。这意味着品牌或公司...
It’s called share of voice—and if you wield it effectively, your brand can join their ranks. In a world where attention is currency, share of voice is a crucial concept to understand and master. But what does that term actually mean? In essence, share of voice refers to the share ...
In this post, we explore this metric in depth and show you ways you can build up your share of voice on social media and other channels—the right way. Bonus resource:Keep executives informed of the impact of your social strategy and position your brand’s share of voice with the right ...
声音份额，是一个广告学中的概念，是指某一品牌在同媒体广告投放中所占的比例
That said, you should strive for a higher SOV than market share. This is known as excess share of voice (eSOV), and it’s a key long-term driver responsible for increasing your market share. Let me highlight the word “long-term” because reaching the equilibrium doesn’t happen overni...
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Share of Voice又是什么? 字面上的意思是“声量份额”。这个指标一开始是用来衡量展示广告中固定位置轮播中所占比例的。打个比方,某个首页广告位是5个横幅广告轮播的,你可以购买40%的SOV。这样这个广告位出现你的Banner的概率就是40%,五次里面出现两次。一直到现在都还有媒体这样卖广告,比如亚马逊的Amazon Pantry。